Having your business listed on Google is so your customers can get driving directions to your physical location. By implementing a pay-per-click strategy along with location data, you can attract more attention to your business and potential customers can connect easier with you. Generally, the better your website ranks in the local pack, the more visible your business will be.įurthermore, an optimized and verified GB listing, allows you to connect your map with your Google Ads account. Also, the chances of appearing in the local pack (the first 3 search results that appear below the map) will get higher. Having a well-optimized Google Business Listing will help you connect easier with customers who search for products or services provided by your business. This action is an essential part of a local SEO strategy to drive traffic to your website and ultimately, revenue. If you are listed on GB, your customers will find you easier and all needed contact information is provided in one place. The Importance of Google Business Listings During the search process, potential customers might include your business name, your business address, or any other information they are interested in such as reviews, photos, or business hours. This way, you can ensure that you will deliver relevant content and the exact information at the right time. We recommend paying attention to user intent when your business is popping up in the search results. On Google Maps, your local listing will appear to the left, together with other suggested businesses. When a user is looking for your business on Google, the local listing will be displayed on the right of the search engine results page (SERP). However, in this article, we will focus on Google Business Profile. Neglecting any discrepancies will harm your business. Every listing for your online business must have the same data on each platform. Local business listing is extremely powerful when done right. It could be on Facebook, Uber, Apple Maps, Yelp and other platforms that are relevant to your business segment and geography. What is a Local Listing?Ī local listing is anywhere your business directories appear. Having a well-optimized GB listing is a decisive source of organic traffic and revenue. This service became the first step in the local search marketing strategy. GB is allowing the local business listing to stay on top of customer reviews and observe analytics such as clicks, views, direction requests and calls. Its purpose is to make local businesses easier to be found on Google Search. Google Business Profile is a service provided by Google since 2014. We will also guide you step by step on how to list multiple business locations on Google Maps. In this article, we will present you with valuable information about the importance of having a Google Business Profile and why it’s important to have a local listing. This is a powerful tool to be incorporated into your digital marketing strategy and it is free of charge. Google Business Profile (GB), formerly known as Google My Business (GMB) is essential for every local business, either online or offline because it gives you the chance to interact with your customers on Google Search and Google Maps. Google Business Profile – Practical Guide On How To Add More Locations For Your Business in
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